Brand Identity

I help brands find their voice and their look. From logos and color palettes to full visual systems, I create identities that feel authentic, cohesive, and impossible to ignore. Scroll through to see some of my favorite transformations!

Chopra Center – Brand Refresh

Redesigned the Chopra Center’s visual identity, creating cohesive digital and print assets that modernized the brand while honoring its holistic roots.

Recovery & Treatment Center Branding

Delivered a fresh brand identity that boosted social engagement by 35% and connected authentically with the center’s audience through cohesive visuals and messaging.

Dub Sutra Branding & EPK

Designed visual branding, marketing materials, and an electronic press kit for Dub Sutra, helping the project reach over 300K monthly Spotify listeners worldwide.

Balboa Horizons 10-Year Anniversary Branding

Developed a celebratory anniversary brand system that increased recognition by 40% and unified the company’s messaging across events and marketing materials.

Women’s Healthcare Product Line Branding

Created a cohesive brand identity and marketing design for a women’s wellness product line, contributing to a 25% increase in sales after launch.

Portfolio

Kind Words from Collaborators

“Charlotte has an incredible ability to turn abstract ideas into beautiful, on-point designs. She’s fast, reliable, and always nails it on the first try.”

– Kolby Knickerbocker, Musician & Producer

“Charlotte’s design is clean, modern, and always on point. She’s fast, intuitive, and incredibly easy to work with. I trust her completely.”

– Jon Wampler

“Charlotte’s design aesthetic and technical skills are second to none, and she is a great advocate for clean and consistent design.”

– Drew Paxton

“Charlotte rebranded my firm and built a website beyond what I imagined. She listened, delivered on time, and made the process easy and enjoyable.”

– Kristin Lam